Peter Naude is a British academic who is organisational theorist and Professor of Marketing at the Manchester Business School, known for his work on business networks. He obtained his Phd in Marketing in 1992 at the Manchester Business School.

In the 1980s, he had started his academic career at the University of Cape Town, where he taught at its Graduate School of Business until 1988, when he joined the University of Manchester for his graduate study. After his graduation he continued to lecture at the Manchester Business School until 1999. From 1999 to 2005 he was Professor of Marketing at the University of Bath School of Management and since 2005 he is Professor of Marketing back at the Manchester Business School.